Writing

Are you ready to take a novel approach to content? My writing explores culture, content strategy and other ideas to help you rethink content operations. From here you can go to Substack where I publish regularly. You can also read the articles on this page that share more about how I think about the work I do.

Not Quite Content

Not Quite Content is a newsletter where I share ideas about content strategy, content operations and the culture we operate in. The articles are hosted on Substack, where you can read them at any time.

It started as an exploration of what content might mean. It was also a challenge to the ways I saw people talk about and define content in the online business world. Now it spans the realms of content design, content strategy, and user/customer experiences, but also takes tangential dives into the other stuff on my mind, like creativity, productivity, rest, and culture. It's a little glimpse into my brain, chasing the tail of unsettled ideas that I need to make sense of.

Most talked about articles

The articles that generated the most DMs, opens and general chatter in my inbox.

The case against PDFs as web content

There's a strong case against using PDFs on websites to hold content that could be better served in another format. Learn why.

Read: The case against PDFs as web content

Dissecting "the American" sales page

Just like McDonalds, “the American” is a cultural phenomenon (and style of writing) that has spread across the world. Understand its hallmarks, pros and cons.

Read:Dissecting "the American" sales page

Why do I shudder every time someone says SEO?

Good search performance comes from good content and a technically sound website. So why do we talk as if it's a single, silver-bullet task?

Read: Why do I shudder every time someone says SEO?

Pop-ups: Naughty or nice?

Not every journey should be frictionless. How to use pop-ups for good and evil, the choice is yours.

Read: Pop-ups: Naughty or nice?

Other articles

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Your content process reflects your values

Some things to think about as you bring your values into creating content - particularly written content.

3 minutes
Nov 2020
Content foundations for new businesses
4 minutes

Content foundations for new businesses

Content thinking isn't just for big and established businesses. Learn the foundations and thinking you can use to start your content journey.

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Recognising and getting out of content debt
4 minutes

Recognising and getting out of content debt

Understand the concept of content debt and how to reconcile debts in your business.

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What makes a successful content strategy?
3 minutes

What makes a successful content strategy?

Guideposts to help you create a successful content strategy.

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Content Design, Strategy, Marketing - What are they?
5 minutes

Content Design, Strategy, Marketing - What are they?

Content Design. Content Strategy. Content Marketing. What brings these practices together, and what pulls them apart?

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Can content design make web projects go faster?
5 minutes

Can content design make web projects go faster?

This post is about content design and how content design, as a process, will make your web projects go faster and your marketing more efficient.

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What makes web content "good"?
4 minutes

What makes web content "good"?

When it comes to websites and other digital experiences "good" can have any number of meanings. Learn the baseline principles I follow.

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