I’m Sarah Stanford, an independent content strategist who helps:
You need the right words (images, video infographics, tools and other content), in the right place. Having a good time online comes from a combination of,
To do all that, you’re going to want a content designer in your corner.
No doubt your big idea is within reach, but you/your team don’t quite know how to articulate it. Sounding like you - but better - comes from having a solid framework for you/your team to draw from. A framework that includes,
It’s time to tap into the big ideas that drive your business, and build a usable verbal brand and messaging framework.
When creating or maintaining content feels a bit like wading through peanut butter, or you’re ready to scale, it’s time to invest in your content strategy. A strong content strategy looks like,
A content strategy could be a one-page overview for your own reference, or a core business document that spans multiple teams and divisions. Either way, it’s a pathway to reducing inefficiencies, staying on track, and ensuring you get the most from your content investments.
Or get a structure to follow if you’re DIY’ing your site, copy, or both.
You have information to share, but you need to know where to stick it. Give your designer, developer, and copywriter (hey, that might be me) the detail they need by defining,
Make sure your website investment lasts, with someone who can marry the technical and content aspects of website creation with a brain for business.
Want to speak to the right people, at the right time, right across your digital footprint? Need a strategy to move you from ‘ad hoc’ and ‘hit and miss’, and into a confident position to create, approve, and maintain content?
I’m your girl.
Not Quite Content is an email and audio newsletter for people who want more from their website, more from their marketing experts, and more from their business. Sign up for weeklyish missives sent direct from me to you (or read past editions first).