Are you ready to take a novel approach to content? My writing explores culture, content strategy and other ideas to help you rethink content operations.
From here you can:
Not Quite Content is a newsletter where I share ideas about content strategy, content operations and the culture we operate in. The articles are hosted on Substack, where you can read them at any time.
It started as an exploration of what content might mean. It was also a challenge to the ways I saw people talk about and define content in the online business world. Now it spans the realms of content design, content strategy, and user/customer experiences. It also takes tangential dives into the other stuff on my mind, like creativity, productivity, rest, and culture.
It's a little glimpse into my brain, chasing the tail of unsettled ideas that I need to make sense of.
The articles that generated the most DMs, opens and general chatter in my inbox.
There's a strong case against using PDFs on websites to hold content that could be better served in another format. Learn why.
Read: The case against PDFs as web content
Just like McDonalds, “the American” is a cultural phenomenon (and style of writing) that has spread across the world. Understand its hallmarks, pros and cons.
Read: Dissecting "the American" sales page
Good search performance comes from good content and a technically sound website. So why do we talk as if it's a single, silver-bullet task?
Read: Why do I shudder every time someone says SEO?
Not every journey should be frictionless. You can use pop-ups for good or evil: the choice is yours.
Read: Pop-ups: Naughty or nice?
Some things to think about as you bring your values into creating content - particularly written content.
Content thinking isn't just for big and established businesses. Learn the foundations and thinking you can use to start your content journey.
Understand the concept of content debt and how to reconcile debts in your business.
Guideposts to help you create a successful content strategy.
Content Design. Content Strategy. Content Marketing. What brings these practices together, and what pulls them apart?
This post is about content design and how content design, as a process, will make your web projects go faster and your marketing more efficient.
When it comes to websites and other digital experiences "good" can have any number of meanings. Learn the baseline principles I follow.
