Stretch your vocabulary (but not in the way you’d expect)
Tools and tips to use more of the words your audience knows.
Tools and tips to use more of the words your audience knows.
It’s hard to convince people that they need to invest in content, especially copy. But if you are looking to hire in or develop copy skills, here's what you need to look for.
Making things ‘better’ means striving toward some version of ‘good’ - and that’s subjective. Instead of aiming for "good", let's aim for good principles.
Definitions and background principles that help us work toward 'better' content experiences for our audiences.
A story about John Farnham, and why you should never believe that you know everything.
A collection of things I've read, thought about, and done over the past 10 weeks.
Keeping communication on point in a relentless news cycle.
Understand the concept of content debt and how to get out of it.
A walk through 2 content projects to help the theory become reality.
Disney's California Adventure was - in simple terms - and epic fail. And there are lessons for content strategies buried in the debris.
An example of how a content project often has a bigger scope than what most people think.
The word content has continuously evolved in the last decade, is it a problem, and how do we all get on the same page?
The steps I take and tools I use to maintain a (somewhat) regular promotional schedule in my business.
Guideposts to help you create a successful content strategy.
Culture, and the way we talk about it, evolve hand-in-hand. So what does this mean for content creation?
4 lessons for better web content that we can take from Walt Disney and his Imagineers.
Some things to think about as you bring your values into creating content - particularly written content.
A copy 'pick n' mix' is a great addition to any copywriting practice, whether you're a solo business owner, marketer, or copywriter.
Do you really need that PDF? They're a go to content format, but are they fit for purpose for most uses online?
What do the Roman's ever do for us? A lesson from history to stop comparisonitis.
Lessons from home renovation that apply to content renovations.
Content formats and 'go to' pages that you may think you need, but really need to think deeply about.
How do you move past worry that the copy is no good, as a solo business owner, marketer, or copywriter.
Easy swaps you can make to create more readable written content.
The power of observing the world around you - and how do you do it when you don't leave the house?
An honest discussion of writer's block as a professional copywriter, and suggestions to get through.
Are there specific conditions that are essential to writing? Or is it all just in your head?
Another lesson that fits both a 50s home management text, and a strong content strategy.
Musing on how lessons from cooking and pantry management can support your content strategy.
Unpacking some of the grey ethical areas in sales and marketing as we navigate COVID-19.
How do you decide when your sales page in juuuust right.
Strategies to stop getting distracted from the content 'should dos' and define your own 'must dos'.
An exploration of the many forms of accessibility and how the choices we make can disable our audience.
Why we should consider accessibility as something for everyone, and some ways to do that.
2 copy tips that the writer of [big brand's] marketing emails forgot.
Defining content in a way that supports all business to create excellent digital experiences for their audiences.
How stories can help us understand our audience's journey, and make our writing better.
How a session with a professional declutter clarified my approach to content.
Content Design. Content Strategy. Content Marketing. What brings these practices together, and what pulls them apart?
Verbal Brand isn't what you say. It's how you say it. And here are some pointers for thinking about yours.
When I'm asked what it is that I wish my clients and potential clients knew, these are the first 5 things that spring to mind.
This post is about content design and how content design, as a process, will make your web projects go faster and your marketing more efficient.
