Posts tagged: 

UX writing

Stretch your vocabulary (but not in the way you’d expect)

Copy tips
Aug 3, 2022
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Stretch your vocabulary (but not in the way you’d expect)

May 20, 2022

Tools and tips to use more of the words your audience knows.

6 principles for "good" content

Rethinking content
Aug 3, 2022
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6 principles for "good" content

April 15, 2022

Making things ‘better’ means striving toward some version of ‘good’ - and that’s subjective. Instead of aiming for "good", let's aim for good principles.

Making the content theory reality

Writing websites
Aug 3, 2022
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Making the content theory reality

February 4, 2022

A walk through 2 content projects to help the theory become reality.

What do you think when you think about content?

Rethinking content
Aug 3, 2022
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What do you think when you think about content?

January 21, 2022

An example of how a content project often has a bigger scope than what most people think.

Let’s go to Disneyland (4 content lessons)

Writing websites
Aug 3, 2022
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Let’s go to Disneyland (4 content lessons)

December 16, 2020

4 lessons for better web content that we can take from Walt Disney and his Imagineers.

The great content renovation (is it your turn?)

Writing websites
Aug 3, 2022
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The great content renovation (is it your turn?)

September 15, 2020

Lessons from home renovation that apply to content renovations.

Make your content more readable (don't be a grammar snob)

Copy tips
Aug 3, 2022
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Make your content more readable (don't be a grammar snob)

August 4, 2020

Easy swaps you can make to create more readable written content.

The goldilocks conundrum in the case of long form sales pages

Writing websites
Aug 3, 2022
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The goldilocks conundrum in the case of long form sales pages

February 3, 2020

How do you decide when your sales page in juuuust right.

2 quick and easy copy tips to use today

Copy tips
Aug 3, 2022
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2 quick and easy copy tips to use today

October 21, 2019

2 copy tips that the writer of [big brand's] marketing emails forgot.

Why we need to make everyday things easier for everyday people

Rethinking content
Aug 3, 2022
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Why we need to make everyday things easier for everyday people

November 4, 2019

Why we should consider accessibility as something for everyone, and some ways to do that.

How to avoid these 5 website content traps

Writing websites
Aug 3, 2022
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How to avoid these 5 website content traps

November 5, 2018

When I'm asked what it is that I wish my clients and potential clients knew, these are the first 5 things that spring to mind.

Ready for a rant?

The big wide world of web content is a complex and evolving field.

And, it's one that copywriters, marketers, and business leaders should explore.

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