Posts tagged: 

Content strategy

6 principles for "good" content

Rethinking content
Aug 3, 2022
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6 principles for "good" content

April 15, 2022

Making things ‘better’ means striving toward some version of ‘good’ - and that’s subjective. Instead of aiming for "good", let's aim for good principles.

Business lessons from my dad

For solopreneurs and freelancers
Aug 11, 2022
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Business lessons from my dad

March 25, 2022

A story about John Farnham, and why you should never believe that you know everything.

Recognising and getting out of content debt

Rethinking content
Aug 3, 2022
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Recognising and getting out of content debt

February 18, 2022

Understand the concept of content debt and how to get out of it.

Making the content theory reality

Writing websites
Aug 3, 2022
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Making the content theory reality

February 4, 2022

A walk through 2 content projects to help the theory become reality.

Content lessons from one of Disney's biggest disasters

Rethinking content
Aug 3, 2022
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Content lessons from one of Disney's biggest disasters

January 29, 2022

Disney's California Adventure was - in simple terms - and epic fail. And there are lessons for content strategies buried in the debris.

What do you think when you think about content?

Rethinking content
Aug 3, 2022
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What do you think when you think about content?

January 21, 2022

An example of how a content project often has a bigger scope than what most people think.

Hype House bros and content hos

Rethinking content
Aug 3, 2022
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Hype House bros and content hos

January 14, 2022

The word content has continuously evolved in the last decade, is it a problem, and how do we all get on the same page?

What makes a successful content strategy?

Rethinking content
Aug 3, 2022
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What makes a successful content strategy?

March 3, 2021

Guideposts to help you create a successful content strategy.

Your content process reflects your values

Rethinking content
Aug 3, 2022
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Your content process reflects your values

November 12, 2020

Some things to think about as you bring your values into creating content - particularly written content.

PDFs. You don't need 'em.

Writing websites
Aug 3, 2022
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PDFs. You don't need 'em.

October 20, 2020

Do you really need that PDF? They're a go to content format, but are they fit for purpose for most uses online?

The great content renovation (is it your turn?)

Writing websites
Aug 3, 2022
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The great content renovation (is it your turn?)

September 15, 2020

Lessons from home renovation that apply to content renovations.

Is my copy any good?! Moving past a copy crisis.

Copy tips
Aug 3, 2022
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Is my copy any good?! Moving past a copy crisis.

August 19, 2020

How do you move past worry that the copy is no good, as a solo business owner, marketer, or copywriter.

Treat your freezer (and your website) like temporary storage.

Rethinking content
Aug 3, 2022
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Treat your freezer (and your website) like temporary storage.

April 20, 2020

Another lesson that fits both a 50s home management text, and a strong content strategy.

Cooking and content - a comparison

Rethinking content
Aug 3, 2022
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Cooking and content - a comparison

March 30, 2020

Musing on how lessons from cooking and pantry management can support your content strategy.

Why 'why' is the most important question in your content arsenal

Rethinking content
Aug 3, 2022
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Why 'why' is the most important question in your content arsenal

December 16, 2019

Strategies to stop getting distracted from the content 'should dos' and define your own 'must dos'.

2 content design lessons from minimalism

Rethinking content
Aug 3, 2022
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2 content design lessons from minimalism

May 8, 2019

How a session with a professional declutter clarified my approach to content.

What is content?

Rethinking content
Aug 3, 2022
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What is content?

September 30, 2019

Defining content in a way that supports all business to create excellent digital experiences for their audiences.

Water restrictions and content accessibility. A mild rant.

Rethinking content
Aug 3, 2022
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Water restrictions and content accessibility. A mild rant.

November 18, 2019

An exploration of the many forms of accessibility and how the choices we make can disable our audience.

Content Design, Strategy, Marketing - What are they?

Rethinking content
Aug 3, 2022
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Content Design, Strategy, Marketing - What are they?

March 4, 2019

Content Design. Content Strategy. Content Marketing. What brings these practices together, and what pulls them apart?

Why your business needs verbal branding

Brand strategy
Aug 3, 2022
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Why your business needs verbal branding

February 26, 2019

Verbal Brand isn't what you say. It's how you say it. And here are some pointers for thinking about yours.

How to avoid these 5 website content traps

Writing websites
Aug 3, 2022
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How to avoid these 5 website content traps

November 5, 2018

When I'm asked what it is that I wish my clients and potential clients knew, these are the first 5 things that spring to mind.

Ready for a rant?

The big wide world of web content is a complex and evolving field.

And, it's one that copywriters, marketers, and business leaders should explore.

Not Quite Content is a newsletter for people want more from their words, more from their marketing experts and more from their business.