Posts tagged: 

Content design

Everyone’s a copywriter

For solopreneurs and freelancers
Aug 11, 2022
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Everyone’s a copywriter

May 13, 2022

It’s hard to convince people that they need to invest in content, especially copy. But if you are looking to hire in or develop copy skills, here's what you need to look for.

Knowing what works on your website

Writing websites
Aug 3, 2022
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Knowing what works on your website

May 6, 2022

3 strategies for website measurement, plus a short case study.

6 principles for "good" content

Rethinking content
Aug 3, 2022
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6 principles for "good" content

April 15, 2022

Making things ‘better’ means striving toward some version of ‘good’ - and that’s subjective. Instead of aiming for "good", let's aim for good principles.

Understanding what your audience need today

For solopreneurs and freelancers
Aug 11, 2022
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Understanding what your audience need today

March 4, 2022

Keeping communication on point in a relentless news cycle.

Business lessons from my dad

For solopreneurs and freelancers
Aug 11, 2022
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Business lessons from my dad

March 25, 2022

A story about John Farnham, and why you should never believe that you know everything.

Making the content theory reality

Writing websites
Aug 3, 2022
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Making the content theory reality

February 4, 2022

A walk through 2 content projects to help the theory become reality.

Content lessons from one of Disney's biggest disasters

Rethinking content
Aug 3, 2022
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Content lessons from one of Disney's biggest disasters

January 29, 2022

Disney's California Adventure was - in simple terms - and epic fail. And there are lessons for content strategies buried in the debris.

What do you think when you think about content?

Rethinking content
Aug 3, 2022
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What do you think when you think about content?

January 21, 2022

An example of how a content project often has a bigger scope than what most people think.

Hype House bros and content hos

Rethinking content
Aug 3, 2022
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Hype House bros and content hos

January 14, 2022

The word content has continuously evolved in the last decade, is it a problem, and how do we all get on the same page?

What makes a successful content strategy?

Rethinking content
Aug 3, 2022
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What makes a successful content strategy?

March 3, 2021

Guideposts to help you create a successful content strategy.

Let’s go to Disneyland (4 content lessons)

Writing websites
Aug 3, 2022
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Let’s go to Disneyland (4 content lessons)

December 16, 2020

4 lessons for better web content that we can take from Walt Disney and his Imagineers.

PDFs. You don't need 'em.

Writing websites
Aug 3, 2022
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PDFs. You don't need 'em.

October 20, 2020

Do you really need that PDF? They're a go to content format, but are they fit for purpose for most uses online?

The great content renovation (is it your turn?)

Writing websites
Aug 3, 2022
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The great content renovation (is it your turn?)

September 15, 2020

Lessons from home renovation that apply to content renovations.

Content you think you want (but you actually don't)

Writing websites
Aug 3, 2022
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Content you think you want (but you actually don't)

August 25, 2020

Content formats and 'go to' pages that you may think you need, but really need to think deeply about.

The most underrated content creation skill

For solopreneurs and freelancers
Aug 11, 2022
by 
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The most underrated content creation skill

July 21, 2020

The power of observing the world around you - and how do you do it when you don't leave the house?

Treat your freezer (and your website) like temporary storage.

Rethinking content
Aug 3, 2022
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Treat your freezer (and your website) like temporary storage.

April 20, 2020

Another lesson that fits both a 50s home management text, and a strong content strategy.

Cooking and content - a comparison

Rethinking content
Aug 3, 2022
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Cooking and content - a comparison

March 30, 2020

Musing on how lessons from cooking and pantry management can support your content strategy.

The goldilocks conundrum in the case of long form sales pages

Writing websites
Aug 3, 2022
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The goldilocks conundrum in the case of long form sales pages

February 3, 2020

How do you decide when your sales page in juuuust right.

Why 'why' is the most important question in your content arsenal

Rethinking content
Aug 3, 2022
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Why 'why' is the most important question in your content arsenal

December 16, 2019

Strategies to stop getting distracted from the content 'should dos' and define your own 'must dos'.

2 content design lessons from minimalism

Rethinking content
Aug 3, 2022
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2 content design lessons from minimalism

May 8, 2019

How a session with a professional declutter clarified my approach to content.

What is content?

Rethinking content
Aug 3, 2022
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What is content?

September 30, 2019

Defining content in a way that supports all business to create excellent digital experiences for their audiences.

Content Design, Strategy, Marketing - What are they?

Rethinking content
Aug 3, 2022
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Content Design, Strategy, Marketing - What are they?

March 4, 2019

Content Design. Content Strategy. Content Marketing. What brings these practices together, and what pulls them apart?

Can content design make web projects go faster?

Writing websites
Aug 3, 2022
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Can content design make web projects go faster?

July 2, 2018

This post is about content design and how content design, as a process, will make your web projects go faster and your marketing more efficient.

Ready for a rant?

The big wide world of web content is a complex and evolving field.

And, it's one that copywriters, marketers, and business leaders should explore.

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